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From startup to wunderbrand

Join Nicholas Kuhne in Oslo, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

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Our Latest Episodes

🚀 From Hollywood to Tech: Kyle Cords’ Journey 🎬 In this episode of From Startup to Wunderbrand, host Nicholas Kuhne sits down with Kyle Cords, the founder of Omlist.io, a next-generation movie recommendation app designed to match people with films based on their unique tastes—not just algorithms. Kyle started as a Hollywood writer, working with some of the industry's top producers, before embarking on a four-year digital nomad journey. His travels and passion for storytelling led him to develop Omlist, an app that prioritizes human taste clusters over AI-driven predictions. 💡 What You’ll Learn in This Episode: 🔹 Why existing movie recommendation engines (Netflix, Amazon) get it wrong 🎥 🔹 How Omlist uses human-driven taste profiles to create better recommendations 🔹 The challenges of launching a startup in the entertainment-tech space 🔹 Networking tips for founders & why building connections is everything 🤝 🔹 The future of AI vs. human-curated content and why your taste is unique 💬 Timestamps & Key Topics: [00:00:00] The challenge for startups: Networking and getting in front of the right people. [00:00:50] Introducing Kyle Cords – from Hollywood writer to tech entrepreneur. [00:01:30] What is Omlist? How it differentiates from Letterboxd & Netflix. [00:04:00] The problem with AI-driven recommendations & the importance of human taste. [00:06:45] How Omlist helps users find the best movies and tells them where to stream them. [00:08:30] The business side: How does Omlist plan to make money? [00:10:30] Kyle’s networking strategy and how he connects with Silicon Valley CEOs. [00:14:30] How founders can avoid startup isolation & leverage masterminds. [00:16:00] Marketing a tech startup: SEO, YouTube, TikTok & beyond. [00:19:45] Handling naysayers & the importance of believing in your vision. [00:21:00] The power of a great recommendation & how it shapes culture. [00:26:30] The future of Omlist – AI, community building & the next big steps. 🎧 Listen Now & Discover More: Omlist.io 📢 What next? Download Omlist today and start discovering movies that truly match your taste! Available on iOS & Android. 🔗 Follow Kyle Cords & Omlist: 🌍 Website: omlist.io
This App Finds Movies You’ll Love (Better Than Netflix Can)
In this insightful episode, we welcome Lee Stewart, a sustainability expert with over 20 years of global experience. Lee has spearheaded major sustainability initiatives at Fujitsu and Fonterra, and is the author of How to Build Sustainability Goals into Your Business Strategy. As a climate reality speaker trained by Al Gore, he has delivered over 200 talks on sustainability and climate change. Lee and Nicholas dive deep into sustainability in business, exploring the difference between ESG and sustainability, how startups can integrate sustainable practices from day one, and why financial institutions are prioritizing green funding. Learn how to avoid SDG washing, leverage sustainability as a competitive advantage, and prepare for the growing demands of ESG reporting. 🔹 Timestamps: 00:00 – Introduction: Sustainability vs. ESG 02:00 – What does sustainability really mean for business? 04:00 – ESG and why finance is driving it 07:00 – Startups: How to embed sustainability from day one 10:00 – The rise of sustainability regulations and investor demands 12:30 – Challenges for small businesses & opportunities in green markets 15:00 – The impact of sustainability on business success 20:00 – A simple 3C framework to implement sustainability 25:00 – Data, ESG software, and supply chain transparency 29:00 – Making sustainability a core part of company culture 33:00 – How to get Lee’s book + special giveaway 💡 Want to build sustainability into your business? Check out Lee Stewart’s book, How to Build Sustainability into Your Business Strategy, available on Amazon. Visit LeeStewart.com.au for resources, templates, and sustainability tools. 🎁 Win a Signed Copy! The best comment on X will win a signed copy of Lee’s book! 🌱 Don’t miss this episode if you want to future-proof your business!
Why Most Companies Fail at Sustainability Goals in 2025
🔥 PowerPoint Like a Pro: Emily Schneider on Mastering Visual Storytelling 🔥 Is your PowerPoint presentation costing you deals? In this episode, Emily Schneider, a PowerPoint and presentation design expert, reveals how great storytelling, strong visuals, and strategic design can turn dull slides into powerful business tools. 💡 Discover why top consulting firms like McKinsey & Deloitte invest in professional presentation design—and why you should too. Whether you're pitching investors, delivering a keynote, or making a sales deck, this episode will help you level up your presentations. Timestamps: [00:00:00] Why Presentation Design is a Real Career Path – The role of professionals in corporate storytelling [00:02:00] Emily’s Journey – From creativity to PowerPoint mastery [00:04:00] What Makes a Good Presentation? – The science of visual storytelling [00:07:00] The #1 Mistake in Business Presentations – Overloading slides with text [00:09:00] The Secret to Keeping Your Audience Engaged – Design principles that work [00:12:00] How a Bad PowerPoint Lost a $30M Deal – The cost of poor visuals [00:15:00] Why Big Brands Invest in Presentation Design – Lessons from top consulting firms [00:17:00] Why Visuals Matter More Than Words – How to simplify complex ideas [00:18:00] The Ultimate PowerPoint Makeover (Coming Soon!) – Live redesign of a bad deck [00:19:00] Where to Find Emily: IamEmilySchneider.com 🚀 Want to improve your presentations? Check out IamEmilySchneider.com for expert tips, portfolio examples, and a breakdown of the presentation design process. 👉 Subscribe for more expert insights on business, branding, and storytelling!
Why Bad Presentations Cost Businesses Millions (& How to Fix Yours)
Nicholas Kuhne sits down with Georgiana Laudi, co-founder and CEO of *Forget the Funnel*, to discuss why traditional funnels fail and how a customer-led growth approach can create predictable, recurring revenue. Georgiana shares key insights from her book, walking us through mapping customer experiences, conducting high-impact research, and operationalizing insights for business growth. If you're looking to scale your SaaS company beyond acquisition and into sustainable growth, this episode is a must-listen. Ditch your funnel! 🎙️ Guest Details: Georgiana Laudi 📌 Website: Forget The Funnel https://forgetthefunnel.com 📚 Book: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue 🔗 Call to Action: If you’re struggling to turn customer insights into real business growth, check out Georgiana’s customer-led growth framework and see how it can transform your strategy! ⏳ Timestamps: 00:00 - Introduction to Georgiana Laudi 01:00 - Georgiana’s background in SaaS and digital marketing 05:00 - Why the traditional marketing funnel is outdated 07:30 - How customer-led growth leads to predictable recurring revenue 09:00 - The power of mapping the customer experience 12:00 - Struggle, Evaluation, and Growth: The 3 phases of a successful customer journey 15:00 - The right way to conduct customer research for real insights 18:00 - SaaS growth challenges: A case study on Riverside vs. Descript 20:00 - Customer loyalty in the fast-changing tech landscape 22:30 - The critical role of segmentation in product marketing 24:00 - Who is the ideal customer for Forget The Funnel? 25:00 - Where to find Georgiana's book and podcast
Ditch the Funnel: The Smarter Way to Scale Your Business
🔥 The Franchise Playbook: Max Emma on Franchising, Bookkeeping & Business Success 🔥 Are you thinking about buying a franchise or turning your business into a franchise? In this episode, we sit down with Max Emma, an entrepreneur who went from bankruptcy to running three successful businesses—including the ONLY bookkeeping franchise in the U.S. 💡 Max reveals the biggest mistakes franchise owners make, why bookkeeping is the foundation of every successful business, and how he helps people find the right franchise opportunity. Timestamps: [00:00:00] Franchising vs. Marriage? The shocking truth about franchise agreements [00:01:00] Max’s Journey – From the Soviet Union to U.S. entrepreneurship [00:04:00] How Bankruptcy Changed Everything – The biggest lessons from failure [00:07:00] Are You Tracking Your Finances Too Late? Why businesses fail [00:12:00] The ONLY Bookkeeping Franchise in the U.S. – How Max built Bookskeeping [00:16:00] Running 3 Businesses Successfully – The power of delegation & coaching [00:22:00] Why Franchising is a Goldmine for Entrepreneurs – What you MUST know [00:27:00] How to Choose the Right Franchise – Key insights from a franchise broker [00:29:00] Where to Find Max: FranchisewithMax.com 🚀 Thinking about starting a business? Whether you want to own a franchise, get expert bookkeeping, or turn your business into a franchise, Max Emma has you covered. 🎯 Get started here 👉 FranchisewithMax.com 👉 Don’t forget to subscribe for more insights on startups, marketing, and business growth!
Franchising Myths Busted: What They Don’t Tell You!
Today, we’re joined by Robert White—entrepreneur, executive mentor, and best-selling author—who has transformed over 1.3 million lives through his experiential training programs. In this episode, Robert reveals five key traits for entrepreneurial success, the power of mindset shifts, and why self-awareness is the game-changer for leaders. 🎤 About Robert White: Robert White is a mentor to executives, a serial entrepreneur, and a best-selling author. His experiential training programs have impacted over 1.3 million people globally. Learn more about his coaching and resources at www.ExtraordinaryPeople.com 🎧 Enjoyed the episode? Subscribe for more expert insights on building a Wunderbrand! [00:00:00] Single-Minded Focus: The key to success in startups. [00:02:00] The Journey of Robert White: Over 1.3 million graduates from his experiential training programs. [00:05:00] Five Essential Entrepreneurial Traits: Breaking down the must-have characteristics of successful entrepreneurs. [00:06:00] The Power of Strategic Intent: Why having a clear vision keeps your business on track. [00:08:00] Alignment in Leadership: Ensuring your team shares your purpose, vision, and values. [00:10:00] Unreasonable Commitment: How to break free from excuses and take full ownership of your goals. [00:14:00] Mindset Shifts & Personal Growth: The belief systems that hold entrepreneurs back. [00:18:00] The Role of Self-Awareness: Understanding your subconscious beliefs and how they impact your success. [00:25:00] Urgent vs. Important: Learning to prioritize like a true leader. [00:29:00] Extraordinary Leadership Training: How Robert White's coaching transforms executives and businesses. [00:36:00] The Process of Clearing Your Past: Letting go of beliefs that no longer serve you. [00:42:00] Image vs. Reality: The power of self-perception in business and leadership. 🚀 Don’t miss this deep dive into high-performance leadership, personal transformation, and the mindset shifts that separate top entrepreneurs from the rest.
Why Single-Minded Focus Makes Startup Success INEVITABLE
We’re joined by Robert White—entrepreneur, executive mentor, and best-selling author—who has transformed over 1.3 million lives through his experiential training programs. Connect with me on... https://beacons.ai/nicholas_kuhne https://podcasters.spotify.com/pod/show/nicholas-kuhne https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne Sign up for Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne https://get.descript.com/mrzy10nwivuq #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
This Leadership Expert Taught 1.3 Million People How To Succeed!
I made over 50 new youtube thumbnails for my show using Canva in under an hour. If you would like a tutorial or more information on how I did this please drop a comment in the comments section. I need the motivation... Connect with me on... https://beacons.ai/nicholas_kuhne https://podcasters.spotify.com/pod/show/nicholas-kuhne https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne Sign up for Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne https://get.descript.com/mrzy10nwivuq #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
Making 50 youtube thumbnails with Canva
Join host Nicholas Kuhne in this insightful episode as he chats with Sam Swirsky, the self-proclaimed unelected mayor of LinkedIn! With over 50 million views, 200,000 followers, and 500,000 likes, Sam knows exactly how to leverage LinkedIn for B2B growth, networking, and high-value client acquisition. If you're struggling to make LinkedIn work for your business, this episode is packed with golden strategies you can start applying today. 🎯 What You’ll Learn in This Episode: 🔹 Why LinkedIn is more important than a website for new businesses 🔹 The biggest misconceptions people have about LinkedIn 🔹 How to craft a high-converting LinkedIn profile 🔹 The power of niching down and making your offer crystal clear 🔹 The right posting strategy (quality vs. quantity) 🔹 How to approach high-value connections & influencers the right way 🔹 Why giving first is the ultimate LinkedIn networking hack ⏰ Timestamps: 00:00 – Why LinkedIn is more important than a website 01:00 – The must-have elements of a great LinkedIn profile 03:00 – The biggest LinkedIn mistakes people make 06:00 – Why ultra-niching your offer leads to more clients 09:00 – Should you post multiple times a day? (Best posting frequency) 12:00 – LinkedIn as a B2B sales powerhouse 17:00 – How to grab the attention of high-level influencers 21:00 – The key LinkedIn skills you need to master 24:00 – Free vs. paid LinkedIn: When to upgrade 📌 Follow Sam Swirsky: 🔗 LinkedIn: https://www.linkedin.com/in/sam-swirsky/ 🌐 Website: samswirsky.com 📌 Follow Nicholas Kuhne: 🌐 Website: kuhne.no 🔥 Don't forget to like, subscribe, and share! If you're serious about growing your LinkedIn presence, this episode is a must-watch.
Why LinkedIn Beats Having Your Own Website in 2025
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Read about our guests

Engage and Grow: Mark Stern on the Power of Custom Box Agency in Customer Experience Design

Engage and Grow: Mark Stern on the Power of Custom Box Agency in Customer Experience Design

Business Strategy | Custom Boxes | Customer Experience | Mark Stern | Startups and entrepreneurs
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Unveiling Success: How Alex Sanfilippo Grew PodMatch Organically in a Crowded Podcasting Market

Unveiling Success: How Alex Sanfilippo Grew PodMatch Organically in a Crowded Podcasting Market

Podcasting | Startups and entrepreneurs
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Empowering Women Entrepreneurs: Insights from Melissa Llarena

Empowering Women Entrepreneurs: Insights from Melissa Llarena

Startups and entrepreneurs | Women in Business
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Engaging Clients at scale: Trey Robinson

Engaging Clients at scale: Trey Robinson

Brands and design | Personal branding & Careers | Sales Strategy
Read More

Our main podcast topics

Our focus is on giving our listeners real world advice on branding, SEO, digital marketing, content creation and lessons and tips from great entrepreneurs. Sometimes we go a little off the well travelled path and bring you personalities with great stories to tell. Who knows who will be next?

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Startups & entrepreneurs

Tips and tricks, wins and fails in one place!

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Brands and branding

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Nicholas is a well-prepared host with great questions! And I bet a great marketing teacher too.

Jeff Dolan Guest

Nicholas curates a wonderful experience for guests and his audience with his knowledge and questions.

Grant Johnson Guest

Being a guest on 'From Startup to Wunderbrand' was an incredible experience! Our conversation was truly meaningful. I appreciated the opportunity to share my insights and experiences, and I'm grateful for the platform to connect with your audience.

Andriy Boychuk Guest

Nicholas really knows his stuff. He has a lot of digital marketing experience and real world expertise.

Annie Margarita Yang Guest

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