Having spent the past two decades consulting to companies in Africa, Europe and Asia, Nicholas has built up a unique perspective and process of dealing with multinational businesses in less than ideal environments. 

Cutting his teeth in marketing at one of the best African success stories; Nando’s, he has worked in telecoms and banking in West Africa with TBWA, trend forecasting consultant in the Gulf and launched Comedy Central in Africa as head of marketing at MTV Africa. He was also Managing director of Interbrand in West Africa and headed up the marketing for the largest HIV organisation in South Africa.