In this episode, Zhe Scott, CEO of The SEO Queen, discusses the evolving landscape of search engine optimization (SEO) in the age of AI. Zhe shares her innovative approach to SEO, known as the Quantum SEO Method, and offers insights on how businesses can stay ahead of the curve in an increasingly digital world.

The Quantum SEO Method

Zhe introduces her Quantum SEO Method, which takes a comprehensive approach to SEO by focusing on large groups of keywords and integrating them into a robust content strategy. She explains how this method can help businesses dominate their niche and achieve long-term visibility on search engines.

The Role of AI in SEO

AI is transforming the way search engines operate, and Zhe discusses the implications of these changes for businesses. She emphasizes the importance of staying updated on AI developments like Google’s Gemini and how they impact SEO strategies. “Understanding AI-driven search generated experiences (SGE) is crucial for maintaining visibility,” she notes.

Leveraging Digital Assets for SEO Success

Beyond keywords, Zhe talks about the importance of building digital assets, such as social media profiles, YouTube videos, and digital PR. These assets not only enhance a brand’s visibility but also contribute to a stronger online presence, which is essential in the age of AI.

SEO Strategies for Emerging Platforms

As new platforms like Pinterest and TikTok gain traction, Zhe offers advice on how to optimize content for these channels. She highlights the potential of these platforms for driving traffic and building brand awareness, particularly when integrated with a broader SEO strategy.