Combining Creativity with Entrepreneurship

Matthew Rolnick’s eclectic journey from university entrepreneur to real estate, and currently the VP of Strategy and Innovation at Yaymaker, showcases his versatile approach to business. His ability to pivot and innovate, especially during the challenging times of the pandemic, has transformed Yaymaker into a dynamic force in virtual events and team-building experiences.

LinkedIn As A Growth Lever

An influential figure on LinkedIn, Rolnick attributes his substantial following to consistent content creation, personal engagement, and sharing valuable insights. With 15,000 followers, he demonstrates how strategic messaging on LinkedIn can lead to tangible business growth, securing over 60 corporate clients for Yaymaker through his engaging content.

Building a Personal Brand Alongside Yaymaker

Matthew Rolnick’s role extends beyond corporate strategies; he’s also a thought leader who has penned the book “Find Your Yay.” The book encourages professionals to share their unique voices, mirroring Rolnick’s advocacy for personal brand building as a complement to corporate growth.

Forbes Business Council and Its Impact

As an official member of the Forbes Business Council, Rolnick leverages the prestigious platform to share his expertise and connect with other industry leaders. This membership not only reinforces his personal brand but also amplifies the innovative spirit of Yaymaker.

The Yaymaker Effect: Pivoting During Pandemic

The global pandemic posed a significant challenge for Yaymaker, which thrived on in-person events. The company’s successful pivot to virtual offerings, such as paint nights, trivia, and mixology classes, exemplifies Rolnick’s forward-thinking strategies. This shift not only sustained the business but also expanded its reach and offerings.

Time Management and Creating Impact

Matthew Rolnick’s time management strategies involve meticulous planning and a focus on structured content creation. His approach ensures a balance between personal brand building and his responsibilities at Yaymaker, while also allowing room for organic, creative thought that fuels consistent engagement on platforms like LinkedIn.

Finding Harmony in Professional and Personal Life

Working alongside his wife in real estate, Rolnick highlights the importance of communication and balance. Their collaborative approach, built on mutual respect and humor, is a testament to successful professional partnerships that extend into personal life.