Summary of Episode

In this episode, Mickie Kennedy, the founder of eReleases, discusses the power of press releases in the digital age. He explains how businesses can use press releases to gain media coverage, boost SEO, and build brand credibility.

Top 5 Tips

1. Write a Compelling Headline

Create a strong, attention-grabbing headline that clearly communicates the value of your news.

2. Focus on Newsworthiness

Ensure that your press release covers something truly newsworthy that will interest journalists and your audience.

3. Optimize for SEO

Include relevant keywords and phrases to help your press release rank well in search engines.

4. Include a Strong Call to Action

Encourage readers to take the next step, whether it’s visiting your website, downloading a resource, or contacting you for more information.

5. Distribute Strategically

Use press release distribution services to get your news in front of the right media outlets and journalists.

Content

Mickie Kennedy begins by discussing the enduring value of press releases in today’s digital landscape. “Press releases are still one of the most effective ways to get your news out there,” Mickie says. He explains that press releases not only help businesses gain media coverage, but they also play a crucial role in boosting SEO and building brand credibility. Mickie shares insights into how businesses can craft compelling press releases that capture the attention of journalists and readers alike.

Crafting a Compelling Headline

One of the most important elements of a press release is the headline, according to Mickie. He explains that the headline is the first thing journalists and readers see, so it needs to be attention-grabbing and clearly communicate the value of your news. “Your headline is your first impression—make it count,” Mickie advises. He provides tips on how to write strong headlines, such as using action verbs, keeping it concise, and highlighting the most newsworthy aspect of your release. Mickie also discusses the importance of including relevant keywords in the headline for SEO purposes.

Focusing on Newsworthiness

Newsworthiness is another key factor in the success of a press release. Mickie explains that not all news is created equal, and businesses need to ensure that their press releases cover something truly newsworthy. “If it’s not newsworthy, it won’t get picked up,” Mickie warns. He advises businesses to focus on topics that are timely, relevant, and of interest to their target audience. Mickie also suggests including quotes from key stakeholders or experts to add credibility and depth to the release.

Optimizing for SEO

SEO optimization is an essential component of modern press releases, according to Mickie. He explains that including relevant keywords and phrases in your press release can help it rank well in search engines, driving more traffic to your website. “SEO can extend the life and reach of your press release,” Mickie notes. He provides tips on how to naturally incorporate keywords into your press release without sacrificing readability. Mickie also discusses the importance of using backlinks to direct readers to your website or other online resources.

Including a Strong Call to Action

A strong call to action (CTA) is another critical element of an effective press release. Mickie explains that the CTA should encourage readers to take the next step, whether it’s visiting your website, downloading a resource, or contacting you for more information. “Your press release should not only inform but also inspire action,” Mickie says. He provides examples of effective CTAs and advises businesses to make sure their CTA is clear, compelling, and aligned with their overall marketing goals.

Strategic Distribution

Finally, Mickie discusses the importance of distributing your press release strategically. He explains that using press release distribution services can help get your news in front of the right media outlets and journalists. “Distribution is key to getting your press release noticed,” Mickie says. He provides tips on how to choose the right distribution service, such as considering the service’s reach, pricing, and additional features like analytics and reporting. Mickie also suggests targeting specific journalists or publications that cover your industry to increase the chances of your press release being picked up.