In this episode of “Startup to Wunderbrand,” host Nicholas Kuhne sits down with Sheryl Plouffe, co-founder of IconMaker, a company dedicated to helping entrepreneurs scale their businesses through high-ticket offers and podcast guesting strategies. With over 3 million in client sales since 2023, Sheryl shares her journey from TV broadcasting to helping coaches and consultants build six- and seven-figure businesses.

Why Podcast Guesting is a Game-Changer for Entrepreneurs

Sheryl Plouffe emphasizes that podcast guest appearances aren’t just about visibility. “It’s really about building high-trust relationships with podcast hosts and their audience,” says Sheryl. While visibility is crucial, the real value lies in developing long-term partnerships that drive referrals, prospects, and strategic alliances.

Building Trust and Authority

Sheryl explains that for entrepreneurs, especially coaches and consultants, positioning yourself as an authority is key. “Entrepreneurs often get discouraged when they’re not picked up by media right away. But it’s persistence that eventually pays off,” she adds. Through consistent guest appearances, you can cement your expertise in your industry.

How to Scale Beyond Six Figures

While many entrepreneurs aim for six-figure revenue, Sheryl emphasizes that this is only the beginning. “Blow past six figures,” she says, advising that the real goal should be building a seven-figure business. One of the quickest ways to do this is by focusing on high-ticket offers, which Sheryl encourages her clients to prioritize.

The Role of Strategic Partnerships

Strategic partnerships are a significant focus in Sheryl’s method. “You don’t need a massive audience. What you need are key partnerships with people who can help drive traffic and introduce you to potential clients,” she advises. Through referrals and alliances, entrepreneurs can scale quickly without relying solely on social media tactics.

Linking Payments to Results

One unique aspect of Sheryl’s business approach is linking payments to results. “This isn’t just a guarantee,” she explains, “but a way to ensure both you and your clients are committed to success.” By focusing on high-ticket offers and linking them to tangible results, Sheryl’s clients can see faster, more impactful growth.